Fulfillment: MORE TH>N Motor Insurance
MORE TH>N, a leading insurance company in the U.K., was experiencing reduced renewal volumes within their motor insurance portfolio. MORE TH>N turned to DeNovo UK to develop a challenger creative package designed to increase renewal levels.
DeNovo UK developed a challenger pack designed to increase response rates while maximising cost efficiency. The four-step development process included assessment of the current control strategy in order to define strengths and weaknesses; analysis of the real target market; identification and assessment of potential package profitability; and a determination of competitive strengths and weaknesses.
The challenger pack outperformed the control by 115% basis points, dramatically lifted renewal levels.